The material that Auralex uses went through a vast amount of engineering, experimentation and testing/measurements. I talked with a guy that is a forum member here and worked at Auralex.
He cited to me about the different properties of materials that went into the final product, density, compliance. Stiff but not too stiff, soft but not too soft.
You can experiment with other material, but they came up with a recipe that works well, and they have in the field results with all the Pro Audio Products like the PlatFoam riser/absorption product, which is actually the same product they use for the gramma