So, I feel like Massdrop and their partners are borderline infringing on fraudulent advertisement as the MSRP that is generated is not a real number since all supply goes to one company. The MSRP should in theory be $99 as there are no other supply channels. They did this with the AKG 7XX, Sennheiser HD 6XX, and many others. Granted, it's still a good deal, but I'm not sure I agree with their ethics.