Kudos for using the available tools and evidence based approach to this. You'll fit right in here. Welcome to the forum!
Echo being apparent just from normal conversation implies a pretty darn lively room. Is this room currently empty, devoid of furnishings and decor? Carpet/rugs or hard floors? Such huge, lively rooms seem to beg for speakers with more controlled directivity, so curious about what you're working with, as well as the room and what stage you're at in this project. Got pics or more details to share?