I have a very skewed take on measurements. While many people agree that measurements are great, few feel that way for the reason I do.
I would never buy a loudspeaker without first seeing it measured. Not necessarily by Blowophile, but, my own measurements (or those I trust such as Dennis Murphy). Stereophile, HTM, all of them have weak measurements. I use stereophile for off-axis and cabinet resonance and that's about it. Most of their other graphs are sub par.
I'm not a "listen and measure" kinda guy, I'm the extreme. I have no faith in my human perception, and I look for machine to tell me what's happening. I use my moderate (and growing..thanks, in part, to you Gene!) knowledge of speaker design and my knowledge of perceptual research to decide if speaker A is worth owning.
Why all this emphasis on measurements...and NO listening? ( I do listen..but only to enjoy myself. Not to choose speakers.)
This is where I'm in the minority. I don't look for speakers that are pleasing. Not one bit. A pleasing speaker does nothing for me. Truth be told, I enjoyed my B&W 800 demo. All of you know I don't like it and often "bash" it. This is because it's not neutral. The B&W 800 is like a beautiful instrument. (SOO beautiful.) It has a tonal quality of its own. Some people (myself included) enjoy that, but that's not what I want from my speakers. I want a speaker with ZERO tonal quality of it's own. True hi-fi (not meaning I'm better than anyone, just the true definition.) I can't achieve that without measurement.