Studios, on the other hand, are getting killed with a huge drop off in DVD sales. While we consumers may not care about their profits, they do... So, you can expect that studios are going to get tougher and tougher about bringing back some sort of selling strategy so it is under their control.
Imagine if Netflix receives zero movies, and the studios provide all rentals through a single unified selling/renting platform. You could go to Netflix for some limited options, or you can go to 'something else' (UltraViolet?), for all the content currently available. The studios would directly collect the cash on every sale/rental made.
With the 'cheap rental' options of Netflix/Blockbuster/Redbox, I don't see studios playing nice with rental chains for much longer.
I see the biggest headache is the quality of most movies is good, but never reaches what Blu-ray delivers. Since I do like owning quality movies in physical format, it concerns me that it may go away sooner rather than later.