Since the late 1990 - early 2000, I have read about at least 3-4 other technologies, that were developed to supercede DVD in every way (besides blueray and HD). 1 of them is just coming to bear fruit. It was speculated that these technologies were buried / postponed because of a few possible reasons:
1. The Industry didnt want them yet. DVD's were just beginning to be mass produced in force, to switch to a different format, it'd cost millions/billions of dollars to ditch DVD at that point.
2. Profit. Sony, Maxwell, Movie industries, all want to make money. DVD's were bringing in lots of it. Now that DVD sales are dwindling, and the technology is obviously dated, they can release the new stuff using their timetable which maxmizes profits. This in turn will make them even more money, as they re-release all the same movies, and consumers buy them.
3. Cost of manufacturing. Everything from making the disk's to making the players. Many were to expensive to create in mass quantities, and since the industry wasnt ready for them, nobody really wanted to back it, and put the money into it.
Unfortunatly, money drives the world. It can also stiffle technology. The 1 technology that seems to still be emerging is holographic.
A interesting read is below, or you can google and see alot more.
http://p2pnet.net/story/842 and story 7124
just my .02