Well, this conversation struck me as something interesting when another topic got a little off subject...\r\n\r\nWhat do you eBayers look for when buying equipment from their online marketplace?\r\n\r\nWhile I check eBay often, I am hesitant to buy big items from them as I was burned early on. I have bought some amps and Crestron gear from eBay at great prices and have also sold stuff as well.\r\n\r\nI definitely look for sellers who have a fair amount of feedback and I read negative reviews very cautiously. If a seller is questionable then I may email them a question about the product just to see how quickly they respond and what they have to say. That makes or breaks some questionable deals for me.\r\n\r\nAnyone with 100% positive feedback who has bought and sold items and has put together a good description with actual photos is almost always going to be someone I am more confident in. I know I sold something that didn't work right when the customer got it... I sold it 'as-is' but it was a couple hundred dollar item. I did NOT know it didn't work as it powered up fine - it was an internal issue beyond power. So, I worked with the buyer to get his money back less a few bucks for eBay fees. We split it and we talked. He was local so I went to his house to work things out. I got positive feedback from a buyer who could have been very pissed about the product, but understood how much I worked with him.\r\n\r\nAnyway... I always review negative feedback as a very bad thing. Almost all buyers and sellers who take pride in their sale\/purchase send multiple emails and requests and ask questions. If a person screws up so bad that they receive negative feedback then something went seriously wrong with the transaction.\r\n\r\nI HATE: Sellers with only 2-3 feedbacks. Sellers with to many negative feedbacks - especially if they are recent. Sellers who use stock photos of the item they are selling. The words 'AS-IS' and 'All Sales Final'. Shipping of an item being 30 bucks even though when it shows up on my door it only says $5.00 on the postage stamp. Improper descriptions. Buyers who don't email you back. Sellers that don't email you back. No images. Improper descriptions of items - like when something is scratched, they just want you to pick that up from the photo instead of actually saying: This item has a 2" scratch on the screen in the upper right corner.\r\n\r\nAny other opinions on this?\r\n\r\nI have based all my sales on what I feel makes a good sale and have seen my items sell for about 20% more than identical items from other sellers who don't do the same as I do. This is on $500.00+ items I should note.