It's a sad thing when people don't listen.
I think it stems from people getting frustrated. I notice people go all glazed over directly after I tell them the little knowledge I have. Even the person who got me into Home Theater audio(he did have several bose systems in my house and at the time they sounded amazing..... They were mostly with about 10 year old equipment though and only a few cubes but those were doubled up and only for rear/surrounds.) got all glassy eyed when I started going into how the speakers sound and he laughed at the idea of someone crawling around on the floor "bass crawling".
Now when I go over to his place I just take solace and accept that I had more passion. Be it ambision or dollars everyone has a limit they reach, and it's "just easier" to go the rout they did.
Take me my energy set up wowed and amazed me, and once I found out the price point I was stunned that it could sound this good... I could maybe tell the magnepans I heard were a bit more musical, the Imaging on the classic 4's from NHT were awesome.... but in the end, my wallet and patience couldn't here the difference.
These folks wanted to feel like they got what suits them, which it did, someone else doing all the work be it in a bose box system or best buy comming over, and the names that the neighbors will wow over.
I can't tell you how often people look at my set up and say "why waste a room on that no name gear... DUDE my Bose/JVC/Rampage get waaaay louder"
They just don't see it.... Some of use close out eyes and when Ms. Krall is singing we want to see her in our minds eye through our ears, want the couch to buck wildly when mines go off in Finding Nemo....
They got what makes them the biggest fish in their pond. Some folks are scared to step into the audio ocean because it's safe and they can grasp what lives in their tiny little world, and all the neighbors can come over and marvel at how much sound comes from a 2" cube.....