It's partially the governments fault that some people aren't ready since they did a really poor job of issuing/managing the $40 off coupons. They should have not allowed them to expire. I also agree that they should just let it happen, it will cause some people to get new tv's, some to get either cable or satellite, and the rest will either get a converter box, or just do without tv altogether. Why not help stimulate the economy by forcing people to either buy a new tv, a converter, or subscribe to cable or satellite.