A number of years ago, Consumer Reports conducted a review of strawberry jams. They were ranked according to taste by a panel of experts. Well, several years later, some psychologists decided to revisit this only this time, they had regular consumers do the tasting and ranking. With a couple of exceptions, their results largely mirrored those of the experts.
Then they did something interesting. They asked them to define something like texture. IOW, they asked them to focus upon one aspect of the jam. They didn't tell them what constitutes texture, they just had them think about it. Then they administered the test again but now there was no longer any correlation with the previous results. In fact, in some cases, jam at the bottom suddenly vaulted to the top. So even though these people had been eating jam for years, once they had a thought planted in their brains, suddenly they became clueless.j
What this illustrates is that just because you've been doing something for years, like eating jam or for that matter listening to speakers, it doesn't make you an expert. It takes years of training, and some are better at it than others, with rapid feedback to develop such skill sets. There are very few people in the world that have the ability to deconstruct the taste of a product and then still be able to evaluate it as a whole.
Now what's interesting about this is that it illustrates the power of smart advertising which not only comes from the vendor, but reviews and even listening to one's peers. You focus on one thing, say the sensitivity of a speaker, and your ability to rationally evaluate the product goes in the crapper.
Another interesting thing they did was set up two tables where people could buy jam. One table had only a few while the other had quite a lot. They found more jam was bought at the table with the limited selection suggesting that when consumers are faced with too many choices, sensory overload if you will, they're less likely to buy. IMO, the analogy to speakers with the strawberry jam is fairly relevant.