The whole thing a little more complicated than just the speakers as many people have pointed out.
room (dimensions, seat placement)
+ reflections (what is hitting your ear in the seat)
+ speakers (duh)
+ placement (in relation to walls, seat, and toe in)
+ recording quality (poor recordings and terrible compression become obvious detractors)
= measurable sound
(notice I left off amps, cables, dacs, tubes, and other items in
measurable response)
A "flat" speaker doesnt have an impact on all those other things...a V shaped curve or other alteration (bass heavy, treble roll off whatever) amplifies all the other imperfections of a listening room.
I vote to spend a little more in all measurable areas, get a sub juice it a little hot, and have some fun. The worst is seeing a 20-40k pair of speakers in a square, tiled room with bare walls and the "forever alone" chair...or at least "married and this is my room chair" in some cases.
As a interesting note : Audyssey default mode is not flat...
https://audyssey.zendesk.com/entries/94162-MultEQ-Target-Curves
BTW the audyssey guy explains a lot of concepts REALLY well and is worth reading
PS Have your hearing testing...you probably cant hear squat above 12-14khz if you can afford super nice stuff in life as a normal wage earner