This is kinda bogus. Not in the sense of what they are claiming but in the sense of what people think they are claiming.
Basically, they've invented a clever way to make extremely thin speakers. I particularly like the idea that the processor activates different "cells" in order to accomplish the necessary frequency and output.
That said, it should have similar performance to something like the NXT based speakers.
Sonic Impact 5029 Soundpads Stick-On Speakers 300-950
This would mean that high frequencies will sound fine, mid-range will require a larger surface but bass is basically out of the question.
I don't think these speakers are challenging any conventional physics so they're not going to be capable of moving large quantities of air to simulate lower frequencies. This is why it is well suited to stuff like TVs and phones where quality doesn't matter.
All they are really saying is that if you need a thin speaker, theirs is the best, not that it is actually good.
Jotham