There's no real 4K content, really the only thing most would probably use 4K for at this point is for gaming, and who wants to play at 30Hz? Massive screen tearing .HDMI 2.0 can't come fast enough. 4K @ 30Hz is pretty pointless. It's sad how far behind HDMI is from DisplayPort, which already supports 4K @ 60Hz. Too bad it's not the industry's pet DRM solution.