Eureka!....maybe.
After 8 calls, I finally got to a Yamaha tech support supervisor...one who recognized the issues. His report: In the last few years, Yamaha changed their relative volume scale from -40 (mute) - 0 to an
adjustable scale of -80 (mute) - +16.5. This is a
completely arbitrary relative scaling system. The gentleman suggests that Yamaha is the only manufacturer that uses this system, with the possible exception of Denon.
So it seems that there is NO industry standard for amplitude scaling controls. Surprisingly to me, zero dB in fact seems to be relatively unimportant...not the point at which reference level is reached (which I had assumed), or distortion levels exceeded some limit.
Case closed for me. I'm satisfied. Indeed, I think this new RX-A3010 is a fine piece of gear. It will do much more than I could ever utilize. Systems are in place to run just about any configuration, program, and setup I could ever want...with exceedingly low distortion to boot. It's a quality looking and sounding receiver. I highly recommend this model for anyone looking for quality EQ'ing, playback, options, and 11.2 systems (subs EQ'ed separately!), plus it will operate all the new age gizmos and programs (which I'm too old to care about...what's an IPOD?

).
And one more thing. I was doubtful I would recognize any SQ improvement between the old DD and DTS and their new high def counterparts. I can...and I like it.
G'day all.
Manana