It is kind of nice to go to the theater and there aren't a ton of people there causing distractions. Hell, when I went to Bullet Train, the guys in front of me appeared to be recording it. I told the theater about it after the fact and they said "we can't really do anything about it" WTF? I don't go as often as before though for sure. The downside obviously is that I know that means the theater isn't making as much money. They should LOWER matinee prices to get people to come back or offer other perks. One location here offers a cheap hotdog+drink deal during Sunday matinee and you don't need to be a member of anything to get it.
I think all theater chains will be in trouble soon, regardless of virus fears.