So this week the Consumer Electronics Association (CEA) ventured into the realm of user listening preferences and released the results of a new study. The study explored the demand for high-quality audio electronics - and it included surveys and findings from all walks of life, from die-hard two-channel listeners, to more casual users. Apparently, 4 out of 10 consumers (around 39%) who demonstrated a "moderate" interest in audio claimed they are willing to pay more money in order to have high-quality audio electronics equipment. While all that's well and good, it struck us funny for two reasons: 1) it's incredibly vague - I mean, how much money? 2) It's sort of an obtuse question. Of course you would be willing to pay more for high quality electronics. That doesn't mean you actually have the money, or you're actually going to do it. With that said, the study didn't disclose everything in the brief, so perhaps some of these items will be cleared up upon further investigation.
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