This technology of using a TV panel as a speaker has jogged my memory. Towards the end of his life Peter Walker of Quad became interested in using moving coil exciters to produce sound from a flat panel, as an alternative to ESLs.
Now I have found the paper out of Huntingdon, Quad's headquarters and factory, concerning DSLs.
(Distributed Mode Loudspeakers). This was presented at the UK AES, I suspect around 2000. Peter did tell me he had filed patents, but sold them as his health failed.
I think he sold them to NXT who did produce some flat panel speakers using this technology.
Until this thread I was not aware of anyone using this approach to generate sound from a TV screen. That really is a novel application. The polar response is figure of 8 like an electrostatic. So there is the same power emitted from and back, with the front and back radiation 180 degrees out of phase. So there is a null at the sides.