I said no, for the following reason..
A perfect linear on paper speaker (corrected to the room what not ruler flat) sounds like absolutely garbage to me. And I do mean that with respect, that lifeless boring sound it brings with it. Might measure fantastic, and from a technical aspect rightfully so. I do not deny, it's how it supposed to be even in some cases.
But human ears are not nearly refined enough to enjoy such sound. I like some reflections here and there, I play with magnepans so room must have some reflective capabilities there.
I think measuring is for sure important once there is a clear issue (peaky ,harsh,boomy what not). It other than that.
Pleasing the ears, does not co exist with perfect measurements imho