Of course they have the ability to. Money is a means to produce research, but they dump all their money into researching marketing tactics. To be honest, they haven't changed their tactics too much. If they don't change their tactics soon they will find themselves going south. More and more people are learning about Bose for what it really is. A lot of Bose customers are not tech savy, but we are a generation of tech savy people. Of course, there will always be stupid people.
I am a Bose owner.***
(Whew) That said, I am new to this fourm. I was duped into the system by my spouse, who was duped by the sales pitch, because they didn't like all my large components in the house.
We have the 3-2-1 Lifestyle system. It was sold to my spouse as a "Fantastic sound system that will fill the room with music, play movies in surround sound, and do an amazing job!" It was sold to my spouse at an "outlet" store, and they were pressed for time shopping...
I AM NOT AN AUDIOPHILE. What I can tell you is, the system did NOT play in surround sound, and when I played CD's, the music lacked. I didn't know what or how, again, I'm not an audiophile. There was no real bass, the music seemed to be missing, and I didn't enjoy it at all. I played music over our new plasma 50" Panasonic TV... BECAUSE IT SOUNDED BETTER!
Sad, huh? I do not really have a good understanding yet of "testing" or what some of the information is telling about music or sound, frequency response, impedence, mgz, hz khz, etc. What I can tell you is it sounded like krap when we got it home.
I have finally convinced my spouse the Bose blows, and after reading on these fourms, I now understand why. I want to listen to music again, so I will study up, and make a better choice for my family.
My friends and neighbors thought I was crazy for wanting to dump the Bose system. It's one of the best, or so many people who are not audiophiles, are misled to think. A guy I work with wants to buy it, because it a Bose, a fantastic, high end system, so he told me.
Why should Bose make a better speaker, or system? They are selling enough to turn a large profit. What they are doing is working, for them. Their marketing is the best. Most people who are not into audio, video, or "techies" are under the marketing myth that Bose makes top of the line equipment. I don't see Bose going south anytime soon.
Are people stupid? Were we stupid? I don't know, I suppose so, we bought a Blose.
***WOW, that was very embarassing to 'fess up to, and tough to post on this fourm.