When I worked at Circuit City, I always had fun with Bose customers. I would demo a Bose system, then demo a similar Infinity or Polk system. Not one of them could ever tell me the Bose sounded better, even if they wanted it to. It was great satisfaction being able to save so many people, and save many people I did.
Since there is always at least one schmuck out there who didn't want to be saved, I used them to meet my sales goals.
"That Boses system is good, but look at this Bose system! You'll be the envy of all your friends! (can't tell you how many sales that line got me) Now, the wires that come with the Bose system are definitely Bose quality, but if you really want to blow them out of the water, hook it up with these THX Monster cables!"
So, out of spite, and to the joy of my managers, I'd take these dopes to the cleaners and sell them a $3000 system they could have had for a third of that. Suckers.
The only thing Bose ever had over anything else I sold was being user friendly. Any idiot can work a Bose system. Some of the sound systems out there are damn near impossible to figure out, and the instruction manuals are written by people who don't speak English. The Bose displays were the easiest to set up, and that appeals to
a lot of people.
A favorite pastime of mine while working there was calling Bose customer support and harassing them about not releasing specs on their speakers. A common response was "just hear the difference". Never did I get any specs from them.