How does changing the orientation of the speaker effect sound. wouldn't the driver generate the same sounds waves on it's side as it would upright?
I only know the most topical things about speaker design.
If there is a waveguide, or any technology that affects dispersion of the tweeter, you want to leave it in an upright position.
I know that the Ascend Sierra1 center is the same as the mains, but the tweeter baffle is rotated.
My PSBs have a phase diffuser/lens commonly used to flatten the dip before the breakup node of a metal tweeter. It would appear, visually to a noob, that vertical orientation is key, but I've been told that it mainly affects only very high freq, and so not quite as big of a deal.
Outside of any possible application such as a waveguide, one is going to have to deal with offaxis issues I presume, as one does with a horiz MTM. In the case of having two speakers with very poor off-axis response (at least at or around the x-over), the listener cannot be on-axis to both simultaneously.
I know the blending of the tweeter and driver will suffer in certain seating positions, but the cabinet would seem to have more negative effect than the side positioning.
I would agree that placing speakers in a cabinet is a big no-no as well. As for which is worse, maybe you're right, I do not know. Sorry I don't know better, cheers.