Holographic disks cost over $100 each!

They are going to be used for storing TV and movies, but by TV stations who have terrabytes of programming already on decaying tape. I highly doubt anyone thinks people are going to pay $100+ for every Adam Sandler movie.
On the other subject: Blu*Ray players are still going to accept MPEG-4 and VC-1 as well as MPEG-2 features (otherwise they wouldn't be backwards compatible). SONY did say their 1st gen. HD titles are going to be encoded in MPEG-2. This would make sense considering the re-dipping of titles they expect consumers to pay over and over again.
1.Single layer MPEG-2 BRDs (Blu*Ray Disks). some flippers, no special features
2.dual layer BRDs. some special features
3.Dual layer dual disk BRDs. more special feautres
4.multiple layer BRDs (the technology allows for 8 layers and 200GB) for even more special features.
5.Multiple disk, multi-layer BRD boxsets. Like TV series or director's films boxsets
6.UDTV announced, start all over again.