Cool.
My local Blockbuster already has a whole wall of Blu-rays for rent. They just put up a Blu-ray display with a PS 3. Hopefully, JQ Public will start jumping on the bandwagon. Every time I rent a Blu-ray at BB, they ask me if I have a Blu-ray player. The lady told me yesterday that she had 4 people return discs because they wouldn't play on their DVD player.
That's the problem. There's simply not enough or efficient public marketing on what it is, and what it does. My brother, my sister, and my neighbor, still don't get it. They think they can either hook up bd players to non-high def tvs or they think the blu-ray disc will play in their regular dvd players with the same blu-ray results.
Granted, I'm into this stuff, so it's hard for me to guage, but with the exception of you guys and a couple of other friends who are into a/v, no one seems to know what it's all about.