With new releases going from the big screen to dvd so fast these days, waiting an extra 28 days really isn't that big of a deal to me. I've got plenty of other movies, video games, dvr'd shows, and other things to keep me busy. Besides, if it's a movie I just gotta see right away, I know how to find it online, then once it becomes available to rent, I'll watch it again... maybe. F warner for this, and for not putting lossless audio tracks on a lot of their blu ray discs that aren't movies.
Now that Netflix and redbox have made this agreement, I'm sure they will be going after Blockbuster next, and I really hope they don't cave in, especially since I use their online rental service.