Hey Seth,
The point of the OP was to ascertain if the action by BJs (if true) would be a bad influence on HD DVD, not if people recognized the store, my point is that it would be another venue closed off to HD DVD and in markets where BJs is known it will make a difference, we have BJs down here, they have a total of 170 stores. And as for the majority of Americans having never heard of Blu-ray or HD DVD, anyone with a tv has, but there's a difference between having heard of something and having an interest in it.