The rumors are that this will come in at $20,000 initially. That's a hefty price tag for a TCL television no matter what.
I am seeing the 98" model right now in an installation, and it's definitely a good looking TV and the price point of under $3,000 is remarkable for such a large display. Hopefully, this model can come down to under $5,000, or even $4,000 in the next year or two which will make it far more competitive with the ultra-short throw setups which so many people have been using for a big screen in their family room setups. Other than a retractable screen, the TCL basically blows away any projection setup that's out there. Much better in any family room setup. But, pricing has to be affordable. Or at least close.
This is one of the most exciting products in years as we have had 98" displays for years now. This size jump is a massive change in what I've seen in many years.