Yes, advertising is annoying but, hard to get away from really. Tidal is likely the best option for lossless streaming(haven't tried Deezer or Qobuz yet) and they are also releasing tracks in 360 Reality Audio now as well as Atmos. I would give them another try if I were you. That way you can see what you think of the Atmos content(also whether it displays Atmos on AVR when streaming) and let us know
.