Of course you and Ethan have never been in rooms that don't need bass traps. You both making a living selling them exclusively
The truth is, if you use multiple subwoofers, proper speaker and seating placement, the need for bass trapping goes down significantly. As a prime example, I have no bass traps /absorption in my room (other than my riser) that functions below 100Hz and the bass response in my room is stunningly linear at all listening seats.
Bass traps are a tool to use (if needed) but NOT something that should be overly abused at the risk of acompromised esthetics, sacrificing amplifier power, and creating an anechoic type room response.
Dr. Toole discusses this in his CEDIA training courses and also has several white papers on the topic of modal control in small rooms using multiple subwoofers.