The reason is obvious... Compete with Devialet in the wifi/wireless "high end" audio
CF: Devialet Phantom
Devialet came out of nowhere with brilliantly designed product and aggressive marketing
That's the future of audio...majority of People don't bother anymore buying sources + pre-amp / amp + loudspeakers. What they want is simplistic gear with design. The kind you just paired with your laptop on the go, providing bass that's it.
Sorry for the language i'm french