Totem manufactures a device made from aluminum that does the same sort of thing. It takes that small percentage of sound that follows laminar flow around the cabinet and breaks it up preventing the second or even third order harmonic from creating a, albeit, subtle distortion.
When these aluminum devices were used on a speaker there was a definite measurement difference that showed up on the osiloscope. Is it audible? Possibly. Tannoy and others have proven the value of hypertweeters which are ostensibly above the range of human hearing but do sound like they make things 'better'.
Compared to other devices that cost 100's of dollars I think $19.95 for enough to do a typical home theatre set up is pretty benign. If it does sound better to your ear then it is worth the money; if not you did not spend much.
The idea is sound from a physics and wave propagation stand point.
Gobble gobble all you want but it is not often that a device that tweaks for so little may actually work.
Cheers.