This is unfortunate because the drivers are the most imporant parts in the speakers. The drivers are the ones producing all the sounds.
But some companies probably spend 80% of the money on the cabinets, and 20% on the drivers and crossovers. This is the reason why a lot of ultra-expensive speakers don't sound any better than less expensive speakers in which the designers put 80% of the cost on the drivers.
For example, let's say the ultimate best sounding drivers + crossover for a pair of speakers cost $2,400.
So if you were building the "best" speakers, you would want the "best" drivers, which is $2,400 in our example.
But you want something exotic, fancy, and expensive, so you put $20,000 on the cabinets.
Another desinger uses the same exact best sounding drivers + crossover for $2,400. But he builds a good cabinet for $2,000.
In the end, both speakers will sound extremely a like since they both use the exact same drivers and crossovers.