Not trying to step on anyone's toes, but BDs aren't really that expensive if you simply shop around. BoGo's, or buy two get one free, or just other sales, from all of the vendors, be it Amazon, Deep Discount, J&R, Fry's.... let alone the double digit free titles with my player purchases. (I got 12 free, but I think I messed up and should've got about 16ish?).
Just speaking honestly, whenever I see someone buy DVD's I think what a waste of money that is. Particularly with my brother and other friends. They are paying very close to what I pay for a BD. On the order of $15 or so. I might average just a weee, tad bit more, and if so, not by much. Its just the honest sentiment I have everytime they buy a new DVD.
Still, as I said already, its the player prices that are the stumbling block IMO. Even if some people have spent just as much, or more, on an upscaling DVD player, I do agree that the vast majority of folks buy cheap players.