Mainboard prices expected to be in the $25-35 range
CPU prices in the $34 (dual core Sempron) to $59 for (quad core Athlon)
Going to be great for HTPC and Computer based Music Juke's.
Anandtech
Toms Hardware
The 2nd big deal is that this is a socketed design unlike Intel. You can keep your mainboard and peripherals and just plug in a new APU.