Advertising is Coming to a Game Near You

Audioholics

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Jul 1, 2002
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Lakeland, Florida, United States
"Due to the soaring costs of developing video games, the tremendous reach of video games, extended exposure to ads when playing video games, and integration with on-line commerce, advergaming will be a common fixture in video games," said David Wanetick, Managing Director of The Wall Street Transcript. A driving force of advergaming is its tight integration with commerce. For example, some advergaming companies have arranged agreements with pizza chains whereby gamers can simply click on a banner to have their favorite pizza delivered to them without interrupting game play. Mr. Wanetick said, "Advergaming is clearly on a rapid growth trajectory as it is projected to generate $4 billion in revenues by the end of 2008. We are delighted to provide two forums in which advergaming will be discussed by the nation's foremost practitioners."

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Clint DeBoer said:
"Due to the soaring costs of developing video games, the tremendous reach of video games, extended exposure to ads when playing video games, and integration with on-line commerce, advergaming will be a common fixture in video games,"

Hopefully they wont be nearly as annoying as that Best Buy banner audioholics is running.

-Chris
 
Clint DeBoer said:
" For example, some advergaming companies have arranged agreements with pizza chains whereby gamers can simply click on a banner to have their favorite pizza delivered to them without interrupting game play. Mr. Wanetick said, "

"You have shot Bigfoot pepperoni party pizza and 2 liter of Mountain Dew. Please shoot delivery boy before he can arrive at checkpoint to cancel your order. "
 
don't like it

They (advertisemnets) are annoying as hell on DVDs:mad: . Hopefully it wont be the same way on video games. I'd hate to be playing Halo 3 and some damn banner comes across the screen asking me if I want a friggin pizza! No thanks.......
 
Emusica said:
They (advertisemnets) are annoying as hell on DVDs:mad: . Hopefully it wont be the same way on video games. I'd hate to be playing Halo 3 and some damn banner comes across the screen asking me if I want a friggin pizza! No thanks.......

Advertising's been in games for years. The best way to stop this is not to click on the links.
 
hifiman said:
Advertising's been in games for years. The best way to stop this is not to click on the links.
Not to the extent in which it will be implemented, from what I understand. Not that I have seen anyway. It will get no "clicks" from me.;)
 
i've seen advertising in tons of games, need for speed underground 2 is notorious for it, best buy buildings, taco bells, burger kings, and billboards everywhere
 
Good product placement can add to the game IMHO.
It can give you a much more feeling of being in a real environemnt when you see real life products rathe then the albeit funny knock off names that are used.
 
Tsunamii said:
Good product placement can add to the game IMHO.
It can give you a much more feeling of being in a real environment when you see real life products Rather then the albeit funny knock off names that are used.

I always though better physics engines and CPU's/Gcards make games more realistic.

I agree with Spiffy, NFSU2 is loaded to the rim with plugs. Your cell phone in the game is singular...

Whats next? Half-Life 3 with Motorola razr's?

SheepStar
 

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