"Due to the soaring costs of developing video games, the tremendous reach of video games, extended exposure to ads when playing video games, and integration with on-line commerce, advergaming will be a common fixture in video games," said David Wanetick, Managing Director of The Wall Street Transcript. A driving force of advergaming is its tight integration with commerce. For example, some advergaming companies have arranged agreements with pizza chains whereby gamers can simply click on a banner to have their favorite pizza delivered to them without interrupting game play. Mr. Wanetick said, "Advergaming is clearly on a rapid growth trajectory as it is projected to generate $4 billion in revenues by the end of 2008. We are delighted to provide two forums in which advergaming will be discussed by the nation's foremost practitioners." [Read More]
