Yes, the McSound thing is funny, and a good point.
I suppose that for a retailer, it's easier (and more lucrative) to sell a high priced receiver/amp/CDP/DVDP to someone that will take it away, plug it in, and convince themselves it's a massive improvement from their previous, probably more than adequate, kit.
Spending the time to explain room acoustics, and the fact that it has to be tailored to the customers' own space, is probably too much faff - you can't really just pack it into a nice 'McSound' box and sell it as an item.
I wonder if there's merit to acoustics companies like RealTraps working with local audio retailers. I.e. having the retailer hand out a flyer to customers, briefly describing room treatment. If they call the office, you then send out a guy with an SPL, laptop, and a set of panels to give a 'no obligation' demo.
I expect you could probably show people how useful the treatment can be (in well under an hour). You'd just have to work out if it's cost effective to have people driving around the country with a van full of panels!