Some manufacturers are honest when it comes to impedance ratings, and some are just liars. But most likely, you will have no idea about a particular company. So you should trust a measured graph, not a rated nominal impedance. But you don't "average" the graph; if a speaker has a minimum impedance of 4 ohms and it is from 40-500 Hz, you have a properly nominally 4 ohm speaker. If the minimum were at 20,000 Hz, then it would likely be trivial, as there is very little in the way of music at that frequency, and also very little power is needed to drive most tweeters anyway.
With your particular example, Epos told the truth about that particular model, but Wharfedale lied about that model. So never, ever trust Wharfedale to tell you the truth about anything, because you know they lie. With Epos, they might be honest, but one should not judge a company (or an individual) as honest from one example.
Judging from the curves, I would guess that the Wharfedale would be slightly more difficult to drive, if everything else were the same with them (which is almost certainly not the case). It would also depend on the sensitivity of each speaker; if one speaker is far more sensitive than another, it will be easier to drive (if all else is equal).