My preference is Bridgestone. I run RE760s on my daily driver, and have run 730s, 750s and S-02s. All of them excellent tires IMO. NO tire really has ever lasted me more than a year, some a lot less, but tires are one of the most critical aspects of your car's capabilities period. Good tires are worth it. Maintaining proper pressures, regular checking and rotation are very important, especially the more you drive. I dropped $1G for tires for the truck a few weeks back. Made a world of difference going from the crappy ones that were on there.