Very true. But can tell you that my kids won't go for burgers anywhere else. Despite having 3 rooms full of real toys, they fall for the Happy meal and 10 min of joy they get from a new crappy toy they get. Will that stick with them as adults? Not sure, will try to shake it off, but as of now (8 and 11) they are fully hooked on it, just like the Big Mac wanted
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