No kidding. Makes me wish I had a 4K Video Projector, 4K Video AVR, so I can try out the 4K Panasonic BD.
Not even the flagship Oppo or Denon BD has 4K Upscale video.
And we know the actual street price of that Panasonic 330 will probably be less than $200. Probably will be out by end of this Month.
This is the exact reason we should never spend a lot of money on BD players & AVR & Displays. Newer higher technology comes out constantly. Like my $2K Denon BD player is worth next to nothing now.
My $7500 Denon AVP can't do 4K Video. Oh, well. I'll just convince myself that 4K Video Upscale does absolutely nothing vs 1080p.