Lol, that no lemon thing is just a warranty, after all, what company wouldn't replace a defective product after breaking down three times in a year? Think about how much that unit has already cost that company, anyone would replace a unit that can't stay fixed within its warranty coverage. And how often do performance upgrades happen where this is a big deal? Can you cite a single instance of a performance upgrade happening? They can offer it because, if that ever happened, it would likely be no more than a firmware upgrade which would take very little labor on their part, and I doubt they would cover shipping which would be the real expense. Also, many companies offer the customer service you get from SVS, like Aperion, Rythmik, Hsu, Outlaw, and especially smaller outfits where you get more personalized service like Philhamonic, Funk, Seaton, etc. Any of these companies would do all of the same stuff, with the only exception being the 1 year trade-up thing. If these other companies were smarter, they would offer the trade up too, as that helps to keep you locked into a particular brand.