Bose really doesn't care what the audiophile community thinks of their tactics.
Their target market is the well-moneyed type who doesn't really care about sound.
They just want a cute, small, decorative, easy-to conceal appliance that puts out not offensive sound, impresses their like-minded friends, and are willing to pay a premium for it.
To put it succinctly, their marketing, design, and engineering departments have their their target market clearly in the cross-hairs