I stopped paying attention to what the masses do a long time ago... I figure "Who am I to judge?" and when I think about stuff other people do or like, I start to judge them in-turn making me feel like a douche, soooo.. I just ignore what I dont want to think about... My wife hates it about me, because she will say "so in so did this, or is doing this". Or "look at this thing that these people are doing" and I'm paying zero attention giving no feedback, but its gotten me this far...
Now if you have a video of a kid trying to skateboarding off of a roof and onto a clothes line with the end result being he didnt make it... Im paying attention and smiling the entire time...