But all those tweeters and woofers looks awesome to the average AV consumer. So more must be better.

Don't forget theres also room on the top and bottom for even more woofers and tweeters
I feel sorry for the other speaker brands cause you just know that these speakers will beat out any speaker Axiom puts them against in their so called DBT. Why would I want to spend $100k on Wilsons, Focals, Revels when I can just buy the new Axioms which of course sounds similarily good