A new study from
IHS claims that 2012 will be the first year ever that more movies are streamed or purchased online than are viewed via physical media (DVD, BluRay). Legal, paid-for consumption of movies online in the U.S. alone will reach 3.4 billion views, compared to 2.4 billion for physical video. The natural growth runs in contrast to movie industry efforts to try and salvage physical media sales through sometimes obnoxious and artificial means (like
56 day new release delays). "We are looking at the beginning of the end of the age of movies on physical media like DVD and Blu-ray," says an IHS analyst.