Yeah, just ad block it.
The placement is a little irritating, but the content is basically RSS-feed-like and I don't think there is anything wrong with that. Has their articles, reviews, etc. all in order of delivery, pretty nice use of twitter.
I think a good spot for the button would be the top right corner. Or at least the right side. It's just when you read from left to right seeing the 'tweets' thing is a bit distracting. I think it needs to be away from content.