Good question. Maybe because it's big, bulky, and built like a tank.
Ha! Those are some of the things that I said to my buddy when I wore it to work to show him.
I think it's a good looking watch, but outside of the size, it has one additional flaw - it doesn't exactly read the correct time.
The hour hand is off, and it only lines up on the hour when it's twenty minutes past the hour.
Maybe I'll get another one and start doing P90X.