Double blind or not, it seems to me that Axiom's practice of listening carefully to their own speakers is nothing to ridicule. If they like their own speakers as much -- or more -- than Paradigm's, so what? (What would you expect other companies say? Our speakers sound like butt, have a listen at some Paradigms or B&Ws?) The point of these tests, for them, would be not to find how much they like their own speakers, but to see if and how they can be improved. In the past couple of years, they have made some incremental changes to all their speakers that they feel improves their performance. Good for them.
In general, I don't see any reason to "bash" Axiom. You might disagree with some of their design choices, that's fine. But as far as I can tell, they take a no nonsense attitude to audio equipment and sound reproduction (much like most members of the Audioholics forum), they build good speakers that won't cost you an arm and a leg (that you could always listen to, in your own home, and return if you don't like), and they're always willing to help their customers with questions or complaints. Why not be glad that they're still around and building speakers?