The relative scale is just an approximation, based on the volume control range and where it should provide maximum clean power with a standard audio input. If -0dB is rated power, going over that will be louder but with high signal level, it will begin to distort. Most amps and receivers with a rotary knob hit rated power at about 1:00 and that's about as high as they should go unless the signal level is lower than normal. That last part, in italics, is the only reason they allow it to go higher. For the display to actually be accurate, it would be necessary to input the speaker's impedance, sensitivity and distance to the listener, so the receiver could calculate the SPL.
AS mentioned, 110dB will damage your ears, quickly.
Here's the OSHA specs for long-term noise exposure:
TABLE G-16 - PERMISSIBLE NOISE EXPOSURES (1)
______________________________________________________________
|
Duration per day, hours | Sound level dBA slow response
____________________________|_________________________________
|
8...........................| 90
6...........................| 92
4...........................| 95
3...........................| 97
2...........................| 100
1 1/2 ......................| 102
1...........................| 105
1/2 ........................| 110
1/4 or less................| 115
____________________________|________________________________
Footnote(1) When the daily noise exposure is composed of two or
more periods of noise exposure of different levels, their combined
effect should be considered, rather than the individual effect of
each. If the sum of the following fractions: C(1)/T(1) + C(2)/T(2)
C(n)/T(n) exceeds unity, then, the mixed exposure should be
considered to exceed the limit value. Cn indicates the total time of
exposure at a specified noise level, and Tn indicates the total time
of exposure permitted at that level. Exposure to impulsive or impact
noise should not exceed 140 dB peak sound pressure level.