You know, about a month and a half ago I wasn't even considering LG, only Sammy and Panasonic, but then I started to hear a lot of good things about the TV. The price was right, the bezel was attractive (I find Panasonic's to be quite ugly), and the picture quality was great (I noticed much less dithering that with the Panasonic). Only thing that was setting it back a little was the black levels, and with the rising blacks issues in the Panasonics, I figured it was a safe bet. That said, you can't really go wrong with the S2 either, but I just found the LG to be a little better fit for me.